Privacy Policy

Privacy Policy

Last Updated: March 31, 2026

Welcome to The US Standard (“Company,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website:

👉 https://theusstandard.com

By using our website, you agree to the terms of this Privacy Policy.

  1. What Information We Collect

We may collect the following types of personal and non-personal information:

Personal Information

  • First Name and Last Name
  • Email Address

Non-Personal Information

  • IP Address
  • Browser Type
  • Device Information
  • Pages Visited
  • Date and Time of Visit
  • Referring/Exit Pages

2. How We Use Your Information

We use the collected information for the following purposes:

  • To operate and maintain our website
  • To improve the user experience
  • To analyze traffic and usage trends
  • To communicate with users (including responding to inquiries and sending emails, if opted in)
  • To display advertisements

3. Cookies and Web Beacons

We use cookies for the following purposes:

  • To store user preferences
  • To understand and save user behavior
  • To improve website performance

Users may choose to disable cookies through their browser settings.

4. Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies and may collect data such as your IP address. You can learn more here: https://policies.google.com/privacy

5. Advertising Partners (Google AdSense)

We use Google AdSense to display advertisements.

Google may use cookies – including the DoubleClick cookie – to serve ads based on a user’s visits to our website and other websites.

Users may opt out of personalized advertising by visiting:
https://adssettings.google.com/

6. Email Communication

We may collect your email address for the following purposes:

  • Responding to inquiries
  • Sending updates or newsletters (if you choose to receive them)

You may unsubscribe at any time. —

7. CCPA and CPRA Privacy Rights (California Users)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the following rights:

  • The right to request access to their personal data
  • The right to request the deletion of their personal data
  • The right to know what data is being collected and how it is being used
  • The right to opt out of the sale of personal data

We do not sell personal data. To exercise your rights, please contact us here:
📧 info.theusstandard@gmail.com

8. GDPR Data Protection Rights (EU Users)

If you are a resident of the European Economic Area (EEA), you have the following rights:

  • The right to access your data
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing

To exercise any of these rights, please contact us here:
📧 info.theusstandard@gmail.com

9. California Online Privacy Protection Act (CalOPPA)

In accordance with CalOPPA:

  • Users can visit our site anonymously
  • The link to our Privacy Policy includes the word “Privacy” and is easily accessible
  • Users will be notified of any changes to this page
  • Users can request changes to their personal information by contacting us

10. Do Not Track (DNT) Signals

We honor Do Not Track (DNT) signals and do not track users when a DNT browser mechanism is in place.

11. Third-Party Privacy Policies

Our Privacy Policy does not apply to other advertisers or websites. We advise you to review their respective privacy policies.

12. Children’s Information (COPPA)

We do not knowingly collect any personally identifiable information (PII) from children under the age of 13.

13. Data Security

We employ reasonable administrative and technical measures to protect your information. However, no method of transmitting data over the Internet is 100% secure.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page.

15. Contact Us

If you have any questions regarding this Privacy Policy, you may contact us here:

📧 info.theusstandard@gmail.com

The US Standard
The Standard of Truth